European Excellence Awards

The Project „Our Beautiful Sava“ of socially responsible business won the European Excellence Award for the best campaign in the South-East Europe. It was implemented by Coca-Cola HBC Croatia in cooperation with the Ministry of regional development, forestry and water management of the Republic of Croatia, Ministry of sea, transport and infrastructure of the Republic of Croatia and International Sava River Basin Commission, with the support of the Coca-Cola Adria for the Alps and Adriatic region.The award refers to the regional projects implemented in the field of communications, and considering that the competition was huge, even the entry into the final round of the projects’ selection presented a great success. Award winning presents a great reward since, therewith, the leading European communication experts have recognized the excellence of the project „Our Beautiful Sava“, primarily focused on the water protection, as well as the significance of the socially responsible projects.

Organizers of the European Excellence Award received 1,250 applications for year 2009, and the project „Our Beautiful Sava“ was nominated in SEE category (Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro and Bosnia and Herzegovina). In each of the 56 categories, involving a series of communication disciplines and corporative media, as well as the industries and national European markets, five projects were selected for the final round.